The Complete Free Copywriting Tutorial for 2020

Straight to the point, copywriting is really easy when you know what to do and how to do it. Despite what you might have heard, you don’t need years of experience or training to learn it.

We used our tips to create blog posts that have been shared thousands of times. If you want more traffics, leads, sales, and social shares, you’ll love the actionable strategies in this post.

This article shows you our complete copywriting guide.


Let’s start!

1️⃣ Use Reddit Thread

Reddit is a copywriting gold mine.

To use it, you can head over to subreddit, where your customer hangs out.


Then take a look at threads that have lots of comments.

Let’s say that you just launched a new keto diet bar.

You’d head over to keto and paleo subreddits and search for bars.


Then you pay close attention to the exact words and phrases that people use to describe what they like and don’t like about the bars they’ve tried so far.


After finding tons of awesome threads, you can copy and create it for a landing page or Facebook ad.

2️⃣ Use Short Sentences

Next, we move to the second copywriting tip.

Here is a good rule of thumb that applies to pretty much everything that you write.

Short sentences = Better copy

A study conducted by the American Press Institute found that short sentences are 711 easier to read and understand, which is why always atomize sentences to be as short as possible.

Short Sentences

3️⃣ Slippery Slide

You can have the best copy in the world, but if people stop reading the page after the first sentence, your copy doesn’t work.

That’s why one of the main goals of your copy is to keep people reading.

The sole purpose of the first sentence in an ad is to get you to read the second sentence.

Copywriting legend Jose Sugarman

The question is how do you get someone to keep reading your blog post, email or sales letter?

The answer is that we need a slippery side.

The slippery slide is where you add something to your page that’s specifically designed to keep people reading.

For example, you can tell a little story in the beginning of your sales letter, but leave the ending for the end.

Or you can refer to something that’s coming up later in your blog post to push people to keep reading.

4️⃣ Super Specific Headlines

Now it’s time for copywriting tip number four, super-specific headlines.

You’ve probably already seen this old statistic before

80% of people read the headline and only 20% read the copy

Is that statistic accurate? We have no idea.

However, we do know that your headline is greatly important.

One of the best ways to make your headlines more effective is to use super-specific headlines.

Super-specific headlines are exactly like they sound, which tell your reader exactly what they’re gonna get.


Look at this headline “Save More Time The Easy Way”.

It is not bad but not specific. Now check out this super-specific headline “Save 2 Hours Per Day With These 7 Productivity Hacks”

It is much more compelling, right?

In fact, this works so well.

We use this tip on every blog post, landing page or sales letter

5️⃣ Use FOMO – Fear of Missing Out

FOMO can make your copy 10 times more effective, although FOMO doesn’t work for every situation.

Fear of missing out

However, if you can use FOMO, you should use it. Because FOMP triggers a strong reaction with your prospects, and emotion that makes them want to listen closely to what you have to say.

6️⃣ Write Strong Leads

We all know that headlines are important. Nevertheless, there is one thing which may more important than headlines. It is lead.

Your lead is the section of your page that comes right after your headline.

In our experience, if you lose people here, you’ve lost them for good.

There are 3 strategies that you can use to write awesome leads.

✅ First, use a hook in your first or second sentence.

The first sentence of your lead is huge. Therefore, you have to make sure that the first line really grabs your reader’s attention.

This is a landing page from Marie Forleo which has a killer first line.

✅ Second, you want to make your lead about six to eight sentences max.

Whether you’re writing a blog post, video script, sales page or email newsletter, you want your lead to be super short.

Remember that the goal of your lead is just to grab your reader’s attention. Once you’ve done that, you want to transition into the main section of your content.


For instance, there are around 6 lines in this post introduction.

✅ Finally, you use mini-stories in your leads.

Stories are a great way to hook your readers right off the bat. Since your lead needs to be short and sweet, you don’t have a lot of room to tell an epic story, enter mini-stories instead.

Mini-stories condense a story into 45 lines.

7️⃣ Don’t Use Big Words

Let’s face it! Big words don’t impress anybody. They make your content harder to read.

Instead of big fancy words, you can use words that are easy to read and understand.

Big Words

8️⃣ Use AIDA Formula

AIDA is a classic copywriting formula that can help boost conversions on

  • Sales pages
  • Landing pages
  • Articles
  • Newsletters
  • Video scripts
  • and more.

Here’s what this formula looks like

AIDA Formula

A – Attention, I – Interest, D – Desire, and A – Action.

Let’s take a look at a real-life example of this formula in action.

First, this blog grabs people’s attention with the first line, then creates interest with a bold promise, and tape into a desire that anyone reading this page wants, higher Google rankings.

AIDA Formula

Eventually, it caps things off with a called action to keep reading.

9️⃣ Benefits Over Features

There is no doubt about it.

When it comes to copy, benefits crush features. In other words, features are nice but benefits sell.

Let’ say you run a company that sells productivity software.

You can turn boring features into powerful benefits.


? Get Out of The Friend Zone

The friend zone is when you like someone and they like you back, as a friend.

As it turns out, the same thing happens with potential customers and clients. They like what you’re selling, but not enough to buy.

What’s the solution? Address their objections.

Most people pretend that their objections don’t exist. Instead, you want to bring up these objections and squash every one of them.

1️⃣1️⃣ Talk To Customers

Remember earlier when we talked about using Reddit for customer research? If you want to take this sort of thing to the next level.

We recommend actually talking to your customers. This way you can come to know what’s the best thing your customers like.

Customer Support

1️⃣2️⃣ Urgency and Scarcity

Have you ever had someone tell you that they’re interested in what you’re selling, they just need some time to think it over?

In our experience, 99% of the time that person doesn’t end up buying. Sometimes, they got busy and forgot or the worse that they found another product.

The exact reason doesn’t really matter. The important thing is that you do something to get that person to convert right away.

How do you do it?

The simple answer is to add words and phrases to your copy like “limited time offer, quantities limited, only 24 left, don’t miss out, etc.”

Urgency Words

Needless to say, these statements should be backed up with real limitations, otherwise, you’re going to lose people’s trust.

If you can use them, you should use them.

1️⃣3️⃣ Solve “The Social Proof Paradox”

You need social proof to sell, but you need sales to get social proof.

It’s a real problem for lots of business owners. Fortunately, we have a simple way to get around this problem.

Feature your strongest form of social proof

Let’s say that you just launched a new nutrition coaching program. To get leads, you offer people a free 7 days meal plan. If they want to upgrade to a paid coaching plan, they get a full 90 days meal plan. and personalized support from you.

So far, only a few people have upgraded to your paid plan.

In that case, you can showcase how many people signed up for your free meal plan, or maybe only have 20 total customers but 3 of those customers got amazing results.

Then you can feature those 3 results on your homepage.

Sum Up

That’s it! We hope that the article can support you in improving copywriting skills.

Which tips from this post are you going to try first? Using more benefits instead of features or AIDA formula?

Let us know by leaving a comment below!

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