Honestly, most people are interested in improving their websites’ visibility on the search engines, especially Google. It means that they would like to improve Google rankings for their websites.
The question “How to improve Google rankings?” we often see in websites, forums and so on.
This post will break down 5 steps needed to increase your visibility in the Google search engine result pages (SERPs).
Warm-up: Listen to Google to have good rankings
When performing search engine optimization (SEO) in 2019, you have to consider two things.
- First, having good strategies that lead to results.
- Second, any SEO strategies always comply with Google’s guidelines
It is so important to understand what Google allows us or what they don’t. Search Engine Optimization Starter Guide is a good resource to start with.
1️⃣ Start with a Sound Foundation
Poor website structure and information architecture can ruin no matter how good SEO campaigns are.
If your website is difficult for users to navigate and Google to crawl, your rankings obviously are likely to suffer.
To fix improve the issue, you need to
✅ Perform a Technical SEO Audit
The Google algorithm incorporates hundreds (if not thousands) of signals, plus machine learning to determine search rankings.
These audits are bucketed into three separate parts and presented as
- Technical: Crawl errors, indexing, hosting, etc.
- Content: Keyword research, competitor analysis, content maps, meta data, etc.
- Links: Backlink profile analysis, growth tactics, etc.
We will mention this aspect in the following article.
✅ Fix Duplicate Content
Duplicate content issues are often related to technical issues. The most common being multiple versions of the same page.
And maybe Google doesn’tlike http://www.yousite.com, https://www.yousite.com, http://yousite.com, and https://yousite.com would be considered by Google as four different pages with the same content.
This can be resolved by setting the proper redirect rules in your .htaccess file.
If you want to check your domain for duplicate content, you can use this tool to do so.
Just type in the URL you want to check and click “Perform check.”
Then, the next page will show you how many duplicate pages there are of the URL you typed in.
As you can see, there are currently eight duplicate pieces of content on the Internet for the URL I typed in.
Now that you understand what duplicate content is and how you can find it on your own website, let’s talk about why it exists and what makes it appear.
2️⃣ Mobile Responsive
The truth is more and more people nowadays use mobile phones and brings them by their sides every day, every time.
That’s why Google has made its first official announcement regarding the rollout of mobile-first indexing.
To improve Google rankings, your website needs to pass Mobile-Friendly Test.
According to Google,
… our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content… Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking…
In order to avoid a mobile ranking meltdown, there are 2 ways you should consider
Think as you are users and what do you want to do on your site.
Users need to be able to perform those basic tasks smoothly and without difficulties, even while multi-tasking.
Ensure they can be done on your mobile site comfortably.
Never let the users scroll endlessly to access the services or products that you offer on mobile? This brings about leaving your site immediately.
Do images slow down loading times on your website?
Did you know that Google will be using page speed as a mobile search ranking factor, starting in July?
Loading time is a huge factor in mobile devices, particularly as most of the connections on mobile tend to be slower than those of PCs.
3️⃣ Optimize for Speed
Speed is important. If your pages load too slow, it definitely affects the bounce rated.
For both mobile and desktop version, you have to continuously keep following the speed and improving it.
To get that done, the Google PageSpeed Insights tool is a real handy tool. All new and existing website owners who are either busy in website building or maintaining a website, must definitely use this tool.
The Google PageSpeed Insights tool analyzes your site’s front-end performance and offers optimization suggestions. Providing your website a score between 0 to 100 points; a score of 85 or above indicating a well performing page, this tool can give you some great insights into the performance of your website.
Thanks to the latest update, the tool now churns up results differently than what webmasters got used to seeing. The old test really gave out frustrating results that were hard to achieve. Now it is all going to be about how your site is actually performing and about improving the user-experience and conversion rates on your website.
Now, the new updated Google PageSpeed Tool test looks like this:
You can follow 3 tips for speed optimization:
✅ Image File Size
Before uploading, you can use image compression and optimizer tool to make sure your image is optimized.
Taking note that the size of the image fit into the reserved image space to retain a clean, structured look on your live webpage.
✅ Browser Caching
When a web browser loads a page, it also loads a variety of resources. Browser caching stores these resource files locally on the users’ computer.
It means that when a user navigates to a new page, those resources need not be loaded again.
For most sites, the best way to enable browser caching is by adding code to the web host/server .htaccess file.
✅ Script Handling
Actually, you need extra augmentations because they end up slowing down your website.
Additionally, you can minify your files to keep things running more quickly.
It is possible to merge several scripts into a single file. There will solely be one retrieving call to the server to load all the scripts.
4️⃣ Don’t forget the Links
Internal and external links both contribute to influencing on the ranking of your website.
✅ Fix Broken Links
Never ignoring broken links as this can make less ideal user experience.
Using a tool like W3C Link Checker, you can easily spot the 404 errors and fix them by running a crawl on your site.
✅ Exact Match Anchor Text
Taking advantage of exact match anchor text can be harmful as an external linking strategy but still plays a big role when selecting internal anchor text.
Spammy is not recommended. But if it’s relevant, you can use it.
✅ Turn Site Mentions into Links
Get notice of mentions of your site by setting a Google Alert.
Google Alert will help you keep track of your brand mentions across the web.
In cases where the mentions are unlinked, contact the webmaster and request they turn the mention into a link.
5️⃣ On-Page Optimization
Google would like to help you here. Search Engine Optimization (SEO) Starter Guide is for anyone who is interested in promoting online content via Google search.
According to website architecture, just simply doing the basics will put you a lot better than many of your competitors.
✅ Tell Google What Your Pages Are About
Google can easily understand what each page is about by adding structured data throughout your site.
Schema is the format preferred by Google, which includes recipes, businesses, products, authors, and more.
✅ Create Unique, Brief and Descriptive Titles
A natural and descriptive title will be better than containing a series of keywords.
Remember that every page needs a unique title.
✅ Craft ‘Clickable’ Meta Descriptions
Although meta descriptions don’t have a direct impact on your website’s Google ranking, they have a necessary role in CTR (Click-through rate), which can increase your traffic.
Therefore, make sure all descriptions are both unique and attractive to click.
If you don’t use a description or if Google doesn’t like your description, they will automatically create one.
🔰 In Short
The 5 ways above aren’t new. However, they require work and a continual investment of resources if you want to improve your ranking on Google.
There is no single way that leads to the bulk of the results. It is a combination of things that produce high rankings.
The good thing is that Google always tells you what is essential to them. If you follow those methods you will have a great chance at achieving high and long term rankings in Google.
How about you?
In addition to the above, do you see any effective ways to improve website ranking on SERPs 🤔
If so, don’t hesitate to share with me and everyone !!!
Please share your opinion in the comment below 👇 👇 👇