In a recent announcement by Google, to help small and medium-sized businesses have the opportunity to reach millions of customers every day, Google has allowed these businesses to post their products on the Google Shopping platform. for free, through the Google Merchant Center tool.
How is this work?
In the announcement, they mentioned a shift to the display of product listings in the “Shopping” section of search results.
Instead of showing products only from vendors who paying to advertise, there will now be a list of goods that come from other sellers, for free!
Who will benefit from this?
You are, of course! Because you are reading this post.
As expected, Google will officially open to all people who can post their products on Google by the end of this year, and the prelude will help you easily prevail in this new e-commerce race.
You do not need to worry too much about how to push your products to GMC. Google is actively working with 3rd party partners, such as WooCommerce, BigCommerce, Shopify … to help you advertise your products easily without technical knowledge.
Is this easy?
Yes and no!
Fundamentally, when we open to millions of companies to post products on Google Shopping, we will have billions of products, and the level of competition will be higher and higher.
This will result in you having to optimize much and deep for the products on your website, to be able to appear on the first page of search results and get sales from these searches.
Are there any downsides to the present?
Advertising costs, this is the biggest disadvantage of any kind.
Imagine, when 1000 people are treated fairly in 1 km square, who pays more will be shown to more searches.
And now, with 1,000 people paying to advertise on Google Shopping, you’re locked into a small area of potential gold, like, 0.2KM square and 1,000 people will compete to get it, ultimately who pays more will be displayed in the golden area.
What will happen next?
- Less spammer, currently, there are many people taking the same product from the same source and so on to GMC without optimizing and revising product information.
So there are millions of similar products on Google Shopping at the time this article was posted. But in the future, to display on the ad area is more competitive, while in the free part, you have to optimize the product, so, the spammer will run out of the land.
- You will have to optimize the product on your website more if you want to free or pay more to appear in the advertising area.
I have written an article with tips and things to keep in mind to optimize your product description, which you can check out.
A personal observation, this could be a good sign for software developers or who selling add-ons for open-source software.
Currently, advertisers are selling on e-commerce marketplaces or forums, when they want to advertise on Google Shopping, they have to have a website!
So this demand will lead to an increase in the number of people need to build websites to sell on Google as well as additional needs for open-source software.