Get Powerful Backlinks in 2020 | Link Building Strategy

In this article, we’ll cover exactly how to build powerful backlinks to your site from the authority sites such as Forbes TechCrunch, Inc., and etc.

There are 9 proven link building strategies and some advanced techniques.

Let’s break them down! ??

Back to 2010, spammy black hat link building worked greatly well until Google updated its Penguin Algorithm.

Penguin Algorithm Timeline
Source: wolfgangdigital

A lot of websites were affected negatively and 98% of traffic literally was gone away.

That’s why we need to build backlinks on white hat SEO with 9 strategies.

Link Roundups are essential blog posts that feature other people’s ones. Additionally, they are daily, weekly or monthly blog posts that curate and link to outstanding content.

Here is the exact process to get roundups links:

  • First, you have to look for link roundups in your field, using these formulas
    • “Keyword” + “Link Roundup”
    • “Keyword” + “Roundup”
    • “Keyword” + “Best of”
    • “Keyword” + “This week”
  • Then, put the search strings into Google and there are tons of high-quality roundups.
  • Next, once you have a suitable link roundup, you can pitch your content
Example of Link Roundups
  • Finally, send email script to the person who runs the roundup
Link Exchange

? Please note that DO NOT SPAM. You use friendly words to let the person know that your content exists and gently suggest if he can include it in his next roundup.

When your content fits for him, you’ll get a powerful link.

Broken link building is one of our favorite link building strategies because when most people build links, they send generic pictures that offer zero value.

However, with broken link building, you add value to someone’s website. After that, you ask for a link. Yeah!

To do it, first of all, you had better add Check My Links, a free extension, to Google Chrome. This extension will help find broken links on any page.

Then, find a site that you want to get a link from. Next, it’s time to check for broken links.

Turn on Check My Links and you’ll see all broken links on that page.

Finally, let the site owner know about their broken link and offer your content as a replacement.

Please try to be more personalized in your email. You should add the value first then ask for something in return.

3️⃣ Podcasts


Do you know that a big number of backlinks come from going on podcasts?

If you can appear in podcasts, it is so wonderful.

This way not only does send some great traffic but also lead to numerous high-quality backlinks.

4️⃣ Create Branded Strategies and Methods

One post by Merlin Mann outlined Inbox Zero, a productivity approach where you use your inbox as your to-do list.

Over 5,000 backlinks grabbed our attention. Most people link to the page as it has a unique name, Inbox Zero.

Therefore, try to put a name in your strategy.

Just like skyscraper technique by Brian Dean which linked to over 9,000 times.

90% of those links are due to the fact that he gave his strategy a unique branded name.

5️⃣ Be a Source for Reporters and Bloggers

Actually, it is not hard but very doable with free service, HARO


HARO is a dating site for public relations when it connects bloggers and journalists that need sources to people who want links and press mentions.

Sometimes, you may find it hard but it’s one of the best ways to build quality backlinks at scale.

To begin with, you register as a source. Then you’ll get 3 emails a day from reporters who are looking for source.

Haro pricing plan

Once you find a request that is compatible with you, you send them your pitch.


6️⃣ Pre-Outreach

Pre-Outreach is when people promote their post before they publish it.

You can contact certain people in your field and send them an email to start friendly conversation instead of begging for a link.


Once you publish the post, you can send a link to those people who responded to your first email.

As a result, there will be a bunch of social shares and a nice contextual backlink.

Linking your page to edu websites is greatly powerful. But how to do?

Most universities have resource pages where they link to content which could help their students and faculty such as link to content economic

Link Building

What if you have a website related to the economy.

Sending email who run the edu page you would like to link to.

One or two of these links can make a massive difference in your Google rankings.

8️⃣ The Moving Man Method

The eighth strategy is very simple.

First of all, find webpages, resources or businesses that are outdated, just rebranded or recently changed names.

Next, find sites which are still linking to these outdated resources. After that, contact the website owners and let them know that the site they link to is out of date.

The Moving Man Method

This strategy is beneficial to both sides. You can get a backlink and the site can update the information to avoid bounce rate.

9️⃣ Guestographics

There is a simple link building formula that works every time:

Great Content + Targeted Outreach + Added Value = Links

Instead of publishing an infographic and begging other people to share it, you’re enticing them to publish it on their site.

Firstly, you should post a good infographic on your site, which can attract attention with relevant content.

There are some standards you need to follow

  • Data Information: infographics should have no more than 7-10 data points.
  • Logical Layout: There’s a BIG difference between design and layout

Layout: How you organize and present the information (“the wireframe”).

Design: How the information looks.

Make sure that your layout:

  • Has the best content at the top
  • Has plenty of empty space (easier to read)
  • Organizes the info as a “story” (top=Pinterest is really popular!, bottom=How to get traffic from it)

Next step, find sites that write about your infographic’s topic. Simply put your keyword and search on Google

Then, show them your infographic with these standards

  • Personalized: includes their name and the site name
  • Short: less than 90 words
  • Soft sell: only asks if they want to see the infographic

After that, offer them unique content by adding value to that person’s site.

Lastly, get your contextual backlinks.


First up, we have link roundups.

The second strategy we covered is broken link building.

Next up, we have a podcast link building technique

Our fourth technique is to create branded strategies and methods.

The next strategy is to get mentions (and links) from reporters

Next tip is how to get backlinks from .edu sites.

And the 8th link building strategy is The Moving Man Method.

Finally, we understand how to get backlinks with Guestographics.

Which techniques you will try first. Let us know by leaving your comment and share idea if you have any good way to build backlinks!

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